In the courtyard of Philadelphia City Hall, the organization Women Against Abuse launched the 18th annual IPledge Campaign, under the inspiring theme “HOPE.” The event brought together local leaders, public officials, communicators, and citizens committed to ending domestic violence.
The official kickoff took place at noon with a press conference, a community rally, and a public resource fair. This year’s campaign reminds everyone that “A better tomorrow is possible if we act collectively,” reinforcing hope as a driving force for social change.
Amid applause and the sound of drums setting the rhythm of the gathering, stories of strength and resilience were shared. One of the most moving moments came when Megan Hemmimger, a spokesperson and survivor of domestic violence took the microphone and shared her story: “I was emotionally and psychologically abused for years. I thought I would never escape that cycle, but today I’m here to say that it’s possible. You are not alone,” she said, her voice trembling as the crowd responded with a long round of applause.
During the conference, Joanna Otero-Cruz, President and CEO of Women Against Abuse, encouraged citizens to raise their voices, seek help, and support those going through difficult situations. “We want the entire city of Philadelphia to know that there are resources, support, and hope,” she affirmed.
Message to the community
“We must be patient and show compassion to those who are suffering. We need to be more supportive and understanding. Support is vital –without judgment– by offering resources and help,” shared Joanna Otero-Cruz during the event.
October: A month for action and awareness
As part of Domestic Violence Awareness Month (DVAM), the City of Philadelphia will host a series of community activities:
Paint Philly Purple Day – October 16. Citizens will wear purple and share messages of support on social media to raise awareness about domestic violence.
Official DVAM Proclamation – October 16, 10:00 a.m. at City Hall. The City Council will reaffirm its commitment to victims and to the organizations working for their well-being.
Celebrating Hispanic Heritage Month with Tejiendo Redes
In honor of Hispanic Heritage Month, Women Against Abuse, together with Intercambios and the Pennsylvania Coalition Against Domestic Violence (PCADV), launched Tejiendo Redes: Weaving Relationships, a campaign aimed at raising awareness about domestic violence within Latino communities.
The launch took place on September 15 at Casa México, the restaurant of renowned Chef Cristina Martínez, winner of the Dish It Up 2025 charity event.
According to Joanna Otero-Cruz, “The community-based approach of Tejiendo Redes—its campaign and its guide—represents a movement. By weaving together cultural pride, community strength, and practical tools, this initiative empowers service providers and community leaders to increase awareness and support people experiencing abusive relationships in ways that honor and reflect Latino experiences.”
The toolkit provides the confidence you need and valuable information that everyone can access.
What you can find in your toolkit:
Understanding the Latine population in Pennsylvania
Recipe for meaningful engagement with Latine communities
Organizational reflection and humility
Weaving trust and leadership
From trust to research: developing the message
Rooted in us: the campaign’s launch
For more information: womenagainstabuse.org
