Lana is the Coordinator of PHL Life Sciences & PHL Diversity, Philadelphia Convention & Visitors Bureau, so, for Lana, community, diversity, and the promise of knowledge have always been central.
Her father, a Colombian immigrant, met her mother at Temple University, where Rendón herself earned degrees in communications and Spanish. She grew up attending the Puerto Rican Day parade, Fourth of July celebrations, and other community events in her native Philadelphia.
So, promoting the city’s burgeoning life sciences sector and its cross-cultural efforts, as she does for the Philadelphia Convention and Visitors Bureau, “really brought those worlds together”, says Rendón, who coordinates the PHL Life Sciences and PHL Diversity initiatives. “Being Latina and from Philadelphia, along with my strategic communications background and my passion for hospitality and welcoming,“ makes her a natural for the role, says Rendón, whose CV also includes restaurants.