Impacto

Roots in Full Bloom: APM’s Paseo Boricua Festival ignites hope along North 6th Street

Exhibit titled La casita de mis abuelos, honoring cultural roots and family legacy. (Photo: Aleida García)

On Friday afternoon, May 1, 2026, APM celebrated the El Paseo Boricua Festival. As I approached the corner of 6th Street and Susquehanna Avenue, the bright colors of the festival called out to me. I slowed my pace.

Entering the festival space, I was immediately struck by the artistic representation of a bohío beside a sign that read: “This was my grandparents’ home.” I stood there, taking in every detail of the wondrous exhibit. El Paseo Boricua, presented by the Asociación de Puertorriqueños en Marcha (APM) under the skillful direction of organizer Marylin Rodriguez, drew neighbors, vendors, artists, and longtime community advocates to the organization’s lot, transforming a simple stretch of grass into something that felt unmistakably like home.

Paseo Boricua Festival presents Casita de mis Abuelos, a tribute to the cultural roots of the Puerto Rican community.(Photo: Aleida García)

The event was both a celebration and a statement. APM — a Philadelphia-based nonprofit serving the Latino community since 1970 through health services, affordable housing, early childhood education, foster care, and economic development — used the afternoon to spotlight its decades of investment along the 6th Street Corridor and to build momentum toward its Annual Sugarcane Festival.

At the center of it all stood Nilda Iris Ruiz, APM’s long-time President and CEO, who has stewarded the organization’s vision for the corridor across changing administrations and economic cycles. “We are celebrating our long-term accomplishments along the 6th Street Corridor and want to bring attention to the Puerto Rican cultural richness of the area,” said Ruiz, greeting visitors with the ease of someone who has spent a lifetime building trust on these blocks.

APM group photo (from right): Nilda Ruiz, President and CEO of APM; APM staff and volunteers; organizer Marylin Rodriguez; and vendors.(Photo: Aleida García

Event organizer Marylin Rodriguez echoed that sense of forward motion. “The progress in the area is bringing hope to people living in this neighborhood,” she said, surveying a vendor row that reflected the corridor’s growing diversity — from PECO representatives to Lilla Irizarry, owner of Coffee Sweet and More, offering homemade Puerto Rican pastries, each paper bag handed over with unmistakable pride. Together, the vendors told a story of a community in transition.

Lee Kurtz, a longtime friend of the Latino community, poses with event organizer Marylin Rodriguez, a well-known Philadelphia radio personality. (Photo: Aleida García)
 

Among the familiar faces moving through the crowd was Lee Kurtz, maracas hanging from her neck as though the music itself were already alive within her. New to Philadelphia but already attuned to its cultural rhythms, Neryna, a newly arrived Puerto Rican artist, showcased luminous works inspired by Taíno symbolism. She spoke with the kind of knowledge that comes not from study alone, but from inheritance — tracing the iconography of her canvases with a confidence that quieted the surrounding noise.

A thread of cultural affirmation ran through the afternoon. APM’s broader initiatives — including the restoration of the historic Teatro Puerto Rico on Germantown Avenue and the continued development of the Paseo Boricua corridor — reflect a deep institutional commitment to ensuring that North Philadelphia’s Puerto Rican identity remains a living, expanding force rather than a memory.

The colorful entrance to the Paseo Boricua Festival welcomes visitors into the experience. (Photo:  Aleida García

The event has been designated the first of a recurring “First Fridays” series at La Marketa, a programming effort designed to sustain visibility and economic activity along the corridor through the upcoming Sugarcane Festival on Saturday, June 6, from 12 to 4 p.m. at 6th Street and Susquehanna Avenue — and well beyond.

What I carried with me that day was not nostalgia, but something more enduring: admiration — for Nilda, for Marylin, for Neryna, for Lee, and for every person who never gave up and who showed up to claim this corner as their own. APM has spent decades planting seeds. What bloomed on May 1 was simply what had always been growing beneath the surface.

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